Flappy Mason X El Señor Durag collab ft. Redman

Durags and jewelry, hip-hop and skateboarding, from the streets to the beach, we rep the hardcore! We after the gold and after that the platinum… #Elseñor @elsenornewyork @flappy_mason #flapmasters
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'Pier 7' & 'Liberty' tees have been DISCONTINUED

DISCONTINUED styles 'Pier 7' & 'Liberty' tees.

Thanks to everyone that purchased these now exclusive pieces. There are not that many out there...

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Solid 14k 'MUA' medallion Fitted x El Señor 3rd Collab

Our 3rd collab w/ Fitted Hawaii 🥂 all of our drops w/ them are limited so be ready to cop when they drop, the last 2 collabs sold out the first day.

Solid 14k MUA medallion weighs an average of 15.5g

Hauoli La hanau @fitted 10/20/05 mahalo to everyone inside and out that generously supports and Keeps this dream alive! Mahalo mahalo mahalo!!!!

Era Sixteen / wā ʻumikūmāono

14k 2.6mm 24in. Italian cuban/curb chain is included.

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@stevencales1 was brutally assaulted and robbed in Indiana after his truck broke down. We know several people he was last with and there’s a police investigation to catch the people who did this to him.

His ear was torn off, his lung is collapsed, jaw wired, he sustained injuries from being struck repeatedly with a blunt force object, both of his hands were broken (bc if you know Steven you know he put up the fight of his life)

He just came out of his second reconstructive surgery and his vital signs are good. Miraculously regardless of the massive head injuries, he has no signs of brain injury.

Please donate anything you can every dollar counts...

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Señor Jhonny Zapata 'Hanging Klansman' Pendant

We stand in solidarity with all of our oppressed brothers and sisters around the world. Skate is our state (of mind.) Remember when skateboarding brought people together, let’s keep it that way! Stay creative, make art not war, keep progressing, never quit, it’s the way of the skater….
El Señor team rider: @jhonnyzapata1
Filmed/edited: @@racamandacafilms 📸⚡️💜
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'Full Bleed' 10 Year Anniversary Book

Full Bleed: New York City Skateboard Photography (10th Anniversary Edition)

Edited by Alex Corporan, Ivory Serra, and Andre Razo, with a foreword by Tony Hawk.

Coming 28 October 2021



‘captures the sensation of flight and movement within heavy, confining spaces, and the sweeping colors of the boards, the graffiti, and the riders as they fly between the gray sky and grayer pavement’ The New Yorker

Skateboarding in New York City is a singular experience. It is impossible not to feel the magnitude of the landscape, and with the city in constant motion, skateboarding is both exhilarating and extremely dangerous. There is no right or wrong way to navigate this vast terrain. Only one thing is certain – the skaters and images produced in New York City are wholly unique.

The shots in Full Bleed span 30 years, with contributions from over 40 photographers. This tenth anniversary edition is a comprehensive overview of one of the most diverse and rich skating locations in the world, bringing together legendary skaters and iconic photographers.

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Sunday at Arto's for Jonas

When you get the call rom Jeremy to link at Arto's to skate for Jonas with the boys, You drop everything and head to the N. Shore!

We really enjoy the drive from town to N. Shore. We need a reason to get out of town, holding the office down, na'mean. 

Señor Jef Hartsel and son, Rob Carlyon and son, Andre Genovesi and son (they had to leave early, they are not in the group pic but his son got a couple clips,) Arto and family, Chad from APB, Señor Kyle Yanagimoto, Señor Kale Oliva, and Señor Spencer Fujimoto in attendance.

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Congradulations!!!! Señor Tony 'Loco' Soto WINS in BKFC19

Señor Tony 'Loco' Soto WINS in BKFC19!!!!


Fighting on the main card, Señor Tony 'Loco' Soto makes is his Bare Knuckle debut!!!!!

Congrats Señor Tony 'Loco' Soto!!!!!!

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Adult Go Skateboarding Day 2021 Recap

The word on the street in the past year since COVID hit is that New York is dead and it will never be the same. We beg to differ– on June 21st Go Skateboarding Day, we saw something that’s always been embedded in the Big Apple.

Skateboarding has always been a part of NYC’S DNA but this year was special. It was that dap we all needed to reignite a feeling we all Love and miss.



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'Curb 'Yo' Enthusiasm' T-Shirt

'Curb 'Yo' Enthusiasm' T-Shirt


Go Skateboarding Day 2021, enjoy it while you can and while the getting is good. No one is getting any younger. So get in the skating now, it's summer time!Hit up da boys and get a curb sesh in! Always makes for good day... keep pushing no matter how old you get..

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Torro Skateboards X El Señor 'The Globe' Flushing Meadows Collab

Legendary spot in Queens. Rodney made the spot a regular place to go and in turn made it world famous. Appearing in all the 'golden era classics, cult classics, and now in social media posts, skaters from all over the world come to skate and pay homage.


Collaborating with his brand Torro Skateboards, we bring this amazing piece of jewelry. The grate, the ledge over the grate, the inside ledge, the outside ledge, the step up, the up ledge, the high ledge, the grate and pipe, all the details of this amazing spot are here. The globe spins for extra flare.


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VS Diamond Skateboard Pendant

VS Diamond Skateboard Pendant in solid 10k or 14k yellow gold. From the concrete to a fresh complete, skateboarding is what we do.

Grip tape side, fully encrusted with 1.2mm VS diamonds, 'graphic' side 'El Señor New York'

With diamond bail, diamonds set all the way around the bail.

VVS and different color diamonds are available in yellow, pink, or black, pricing upon request.

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Boxing Glove Pendant By Spencer Fujimoto

Boxing Glove Pendant By Spencer Fujimoto

Hand Sculpted by Spencer Fujimoto-

Boxing and martial arts have a lot of similarities with skateboarding. They are individual 'sports' that require 'hours a day' X 'years of training and practicing' more or less alone. Not getting hurt is one of the main goals, yet it is almost impossible not to experience pain and learn how to cope with it while performing. The learning, conditioning, and healing process may not be glamorous but the results of hard work will show... It's never really for the glamour, it is about becoming a better you, for yourself, and no one else. 

Boxing dreams are symbols of strength, aggression, rivalry, rage, discipline, timing, and potential.   


One of the main areas to focus in these dreams is the emotions that you go through.

These dreams are strong indicators that perhaps you are either going up or down on your potential.

Hard work makes champions not natural talent. Training and practice, repetition, muscle memory, stamina, learn to lose to know how to win.

Keep Fighting! 

Keep Training!

Keep Improving!

Hard Work Pays Off! The More You Work, The More You Get!

Metal: Solid 10k yellow gold

Measurements: 3/4in. x 1/2in. x 1/3in.

Pendant weight: 6.3 g

Chain weights: in solid 10k gold 2.2mm 18in., 20in., 22in., or 24in. cuban/curb 3.8g -                            5.1g                      

(weights can have a 1g-2g range)

Available in solid 14k gold, 10k or .925 sterling silver in our 'Lux Collection.'

Allow around 4 weeks for delivery, 'Lux Collection' piece are made to order in New York City.

El Señor New York is not responsible for any custom fees that may be charged to you by your country for international shipping.

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'Liberty' T-Shirts

'Liberty' T-Shirts


We are the Civilized People, Give us the exhausted, at times misfortunate- Our cultures huddled, The masses yearning to take a breath of Freedom and Liberty, and to experience Justice.

Designed by Señor Michael Maestas.


Photo: Señor Kale Oliva

'Liberty Razor' t-shirt comes in Black or White

Photo: Señor Kale Oliva

'Liberty SB' available only in Mint

Photos: Señor's Nubia Fermin

Equal Rights, Justice & Liberty For All.

Photo: Spencer Fujimoto

Skaters/surfer: Señor's Alex, Spencer, & Manny

100% cotton

Made in the USA

Printed in Hawaii

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Sandwich Hat X El Señor

Sandwich Hat X El Señor

Stash hat, pocket hat, pouch hat, bag hat, hat bag, whatever you want to call it.... whatever you can fit in it... even the hat, the hat folds into the pouch for easy storage, hang it off a keychain if you like...

All Photos: Vincent Bercasi

CMYK/Blk colorway


We teamed up and collaborated with 'Sandwich Hat' to bring the Lightweight Nylon 'pocket' hat to stash the essentials.


 We always say fashion over function, but in this case it's both! Get the 80's, 90's / bike messenger / 2020now vibes with this limited edition collaboration.

100% Nylon

Made in China

Printed in Hawaii

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'F___ Racism' Hand Painted T-Shirts

'F___ Racism' Hand Painted T-Shirts

We are the Civilized People, Give us the exhausted, at times misfortunate- Our cultures huddled, The masses yearning to take a breath of Freedom and Liberty, and to experience Justice.

Patina is the 'aged' look that bronze statues get over time,

Señor Spencer Fujimoto hand 'Patina'd' (painted) each of these limited one of a kind t-shirts.

Only 19 T-Shirts available.

Graphic design: Señor Michael Maestas


With all of the racial turmoil that

America and the world is facing in these crucial times we created the 'Liberty' series of t-shirts with an exclusive collab drop with Señor's Spencer Fujimoto and Michael Maestas.

We are one race the Human race. We are each individuals just like these shirts, similar but totally different. A mixture of the same colors applied to shirts cut from the same cloth... Same same, same but different, but that is a good thing. Variety is what makes the world great.

Michael designed the graphic, and Spencer hand 'patina'd' 19 pieces. Patina is the process of oxidation/colorization of bronze statues, like the Statue of Liberty.

Spencer gave it a hand painted 'street patina' with a 'nice' message for everybody.

Fuck Racism

 All pictures: Vincent Bercasi

100% cotton

Made in the USA

Printed in Hawaii

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Flap Masters X El Señor Durags

Flap Masters X El Señor Durags

Racism is the belief that any race is inherently better or worse mentally or physically than another race.

We are not advocating violence. It's an artistic expression that we want to end the ideologies and violence that the KKK represents. Skateboarding has no color lines, age requirements, gender specifications, or economic boundaries. We come together with a common love and respect for what each individual has overcome to pursue happiness and enlightenment. 

All Photos: Vincent Bercasi

Skater: Dio Bone

Styled by; Spencer Fujimoto


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Jade Collective 'Face Mask Chains' collab

Jade Collective 'Face Mask Chains' collab

Stop losing your favorite face masks...

The Jade Collective X El Señor Chain is 30in long allowing it to drop freely, and has 2 claps to be attached to the face mask straps. Easy to take on and off, never forget it in the car or have to dig around in your pockets trying to find it.

We are proud to help Jade Collective launch their brand with our 'Face Mask Chains' collab, once again it just made sense.

3 colors, gold, rhodium, black rhodium, and in 3 styles, cuban/curb, figaro, or big cuban/curb.Went for the Black rhodium, keep it stealth on the street but still have some drip.


metal- gold plated brass

With or without our face mask collab with Flap Masters. 

We are not advocating violence. It's an artistic expression that we want to end the ideologies and violence that the KKK represents. Skateboarding has no color lines, age requirements, gender specifications, or economic boundaries. We come together with a common love and respect for what each individual has overcome to pursue happiness and enlightenment. Which is why we are giving $2 per mask sold to the Harold Hunter Foundation, helping inner-city youth to discover the benefits of skateboarding. 

shot by Vincent Bercasi

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VVS or VS Diamond Grillz

Prices are listed. Shop small and save on big store overhead prices. We want to give you the best quality materials, stones, and craftsmanship without banging you in the head. Some people like to spend more for the same item...
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Custom Solid Gold Grillz Order Now!!!

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'Shelter in Place' 'Best in a Lifetime' Instagram Contest

'Shelter in Place' 'Best in a Lifetime' Instagram Contest

#shelterinplace 'Best in a Lifetime contest final results. Everyone that made it to the finals, WELCOME to El Señor team 🙏🏽 After tallying all the votes and heavy consideration here are the standings- (in order of appearance)
1st- @jhonnyzapata1 $400 gift card & team box
2nd- @keithlikestoparty $300 gift card & team box
3rd- @neatpile $200 gift card & team box
4th- @weston_surfskate $100 gift card & team box
5th- @raycorey team box
6th- @_morenob team box
7th- @steven_sk8life team box
8th- @jordanrichter team box
Finalists/new team members, DM us your info, you guys killed it!!!! Keep up the amazing work🤜🏽💯🤛🏽
Thank you to you, all the judges, & all the entries, keep skating! Honorable mentions coming soon! 

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            El Señor presents 'Pandemonium at Pearlridge' Game of S.K.A.T.E. Tournament Pt.3

            We started planning this event in January and the COVID thing was just a thing... By February 14th it was becoming something, and the week after it was full blown, and lockdowns started. Skateboarding is skateboarding and the video edit is skate style and had to be put on hold due to the office being closed down...

            Now that we are more or less back open, we present to you for your viewing pleasure the 'Pandemonium' Game of S.K.A.T.E video, enjoy the action.


            1st place: Kaikea Kimura @ritual_waves_

            2nd place: Rayden Tsutsui @rvyderr

            3rd place: Noah Brug @noahbrug3.0

            Filmed by: Sean Riley @shittykids, Vincent Bercasi @bercasi, and Wedgie Miller @_wedgiemiller

            Edited: Sean Riley @shittykids

            Music: Cruz Akamine

            Venue: Neon Mainstage @neonmainstage

            Thanks to all of the skaters that participated, the family/friends that supported, and our sponsors @skatesauce @diamondsupplyco @bonesbearings @lakailtd @in4mation_ @apbskateshop @daspot_healthfoods @frank151 @meridianskateboards @lightsleepers @mightyprinting @naturalkoncepts @centaurhawaii @fitted @bluewatershrimp_hi @drinkarizona @properrideshop @grizzlygriptape and @together_together

            p.s. Filming one of these things is a little tricky without following the skaters and also having the entire tournament in one day. Hope to see you next year and hopefully we will be allowed to have to event again without any 'social distancing' restrictions. Keep skating and pushing yourselves, warming up for the day with a good game of S.K.A.T.E. with the homies is a good day!

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            Adult Go Skateboarding Day

            Bringing the NY skate community together for 'Adult Go Skateboarding Day 2020Definitely not the average Adult Go Skateboarding Day. In the midst of a global pandemic, plandemic, or what seems to have turned into the klandemic, we have a well needed skate day! A special Fathers Day/ Summer Solstice/ Go Skateboarding Day/ Adult Go Skateboarding Day/ Skaters for Black Lives Matters, for everyone to come together roll out through the city and skate, eat and drink, create awareness, create community all together.
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            El Señor Dave Willis aka Black Dave, 'Skaters for Black Lives'

            The skate community came together to ride and rally for Black Lives Matter. We as skaters are almost by nature outcasts, so we ban together.

            Dave has been on the El Señor team since day 1, we are grateful to have been a part of your career. No stranger to the stage Dave's musical talents and skateboard talents have brought him around the world a few times. His humble ambition is admirable. 

            We brought out his signature 'Traffic light' pendant a few years ago, thank you everyone that got themselves one. 


            His new pro board is available now from Shut Skateboards. 


            Let's fight injustice and bring equality to all.

            Be safe, be smart, and stay healthy.

            One Love, and Peace.

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            Quarantine 'Can You Skate It Comp' hosted by Taji Ameen, Vice, Lifevalet

            So by now, we have been quarantined for some many months and the cops are killing us, and maybe we have started back doing some normal activities, mainly skating outside again...

            To lighten things up a bit... here is our competition we did.

            So the rules pretty basic... the entries will be judged by superstar judging panel. 

            Judges- Billy Rohan, Chris 'Dune' Pastras, Alex Corporan, and Stephanie Tonnoir. I love doing contests and seeing the talent, excitement, enjoyment, and just bringing the community together. Enjoy the action, it all about having fun.

            Thank you to our hosts, sponsors, and of the skaters! Thank you Taji and Vice for including us with the amazing sponsor list of Hit Balm medicinals, Stereo Skateboards, Grillo Pickles, Schaller Weber smoked meats, Trophy Griptape, and Samurai Skateshop. 

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            Fitted x El Señor 'Brigante Bling' Collab


            Dedicated to life, past, present, and future. Embracing change to build a bridge for culture and youth to intersect, respect daily, culture daily, 'ike daily, mahalo daily...


            We are offering a classic black tee and round gold medallion with the iconic Fitted 'Brigante' logo. 

            I met Rene Mathyssen in San Francisco around 1993 when he was pro for New Deal. Like a big brother then and now, but now we go fishing instead of skating, haha. Next ramp jam I am going to get him and me on the board, the last ramp jam they threw I was manning the grill the whole time, and we had just got back from fishing on his boat, so maybe a lil tired with sea legs and a few beers in us. We did not catch anything that day, which puts us at 2 out of 3. We did catch a 130 marlin on my first try! 


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            In4mation x El Señor 'Capsule Collection'

            In4mation x El Señor 'Capsule Collection'

            For our 7th year anniversary we collaborated with Hawaii's In4mation to make their iconic 'hi' logo into a jewelry piece that compliments any outfit. Represent Hawaii all the time with this classic conversational piece, it is an anagram, upside down it says 'ny' which is why we made all three, it just made sense. 'hi' 'ny' and the anagram together 'hi/ny.' 

            Complimented with black and white 7th anniversary t-shirts and 'ny' hat.

            'hi/ny' world board, we created a map of our worlds, relating the two states and switching around the names as we see the similarities between the boroughs and islands.

            I have known Jun Jo for a long time now, we were both on Alphanumeric together. He was our token surfer, haha! He later moved to New York and got on Zoo York as their pro surfer. Hanging out at Max Fish and the Lower Eastside was good times in the early 2000's. Fast forward and In4mation is a staple in streetwear, we are in Hawaii, working together and it is amazing how the world works. Thanks Ryan, Todd, Keith for the inspiration, generosity, and guidance.


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            Free Domestic Shipping

            Free Domestic Shipping

            We have had free domestic shipping for some time now, which includes all 50 states, Puerto Rico and Guam. Enjoy, spring is right around the corner. Day light savings day is coming up and it is always good in New York City during that time! Hawaii does not have day light savings and instead of being 5 hours behind New York, Hawaii will be 6 hours behind New York. 

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            El Señor Presents 'Pandemonium at Pearlridge' Game of Skate Tournament pt.1

            El Señor Presents 'Pandemonium at Pearlridge' Game of Skate Tournament pt.1

            All photos shot on film by Kale Olivia.

            Words by Spencer Fujimoto


            On Saturday February 15th, Valentine's Day/Presidents Day weekend we hosted the first annual 'Pandemonium at Pearlridge' Game of Skate Tournament at Neon Mainstage underneath the canopies between the food trucks in Pearlridge Center, 

            Pearlridge Center is Hawaii's largest enclosed shopping center located in Aiea, Oahu, overlooking historic Pearl Harbor.

            We had 32 open spots for the head to head match up, tournament style elimination. It was somewhat of an invitational although we did have random walk ins and instagram entries, we played with Berrics rules.

             Beginning with 16 skaters on each side of the bracket, winners advance to the next round and win a bag of products from all of our generous sponsors. Each round the bags get bigger and better. So by the end of it all, the podium finishers got cash and needed help carrying out all the product they had won advancing threw the rounds. The premise was simple win and receive, as if we were betting on the street. I am a firm believer in the merit system.

            The Hawaii skate community came out to support, thank you. Triple og pro skater Rob Carlyon was one our guest judges along side G Smoke and Bryson Napaepae who all did an amazing job, judging any contest is not the easiest thing to do. They have to concentrate on everything the skaters are doing, making the tough decisions. Thank you guys for giving the skaters your undivided attention and donating us your valuable time. DJ Kavet from Lightsleepers came through on the 1s and 2s with the good vibes, played a lot of my personal favorites by random. Rhydem lent helping hands by jumping on the mic and assisting El Señor Spencer Fujimoto with formulating the matchups in the brackets. He kept a really nice flow for the day (he does get paid to play music) and we actually finished ahead of schedule somehow, a feat not achieved too often in skateboarding or event production.


            Pt.2 Pandemonium blog coming soon, with play by plays, placings, and more.

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            El Señor x giveaway

            El Señor x giveaway

            The @shralpinskateboarding x El Señor instagram giveaway contest was a hit, thanks to all that participated. Congrats to the winners @manoloszc and @quinta_benta, winning a skateboard pendant each and a surprise follow back bonus. We each picked a lucky winner from our posts.

            Had a lot of fun picking the winner on our end, at least 5 of the first picks did not follow the rules. Pretty standard, follow the 2 parties and @ 3 people, seems easy enough. Sometimes skaters are not the best at doing other things besides skateboarding. And sometime they can figure out how to make a rocket ship, go figure. I love skateboarders, the dumbest smart dudes out. HAHAA, it's all love, can't wait to do another giveaway. Stay posted and keep skating. Don't let anybody tell you how to live your life.

            Peace and love,

            Spencer Fujimoto

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