About Us


Established in 2012 by retired pro skateboarder Spencer Fujimoto and wife Nubia Fermin in Manhattan's Lower East Side. Spencer's artistic background comes from his mother and step-father, his aesthetics comes from his father, being sponsored by Supreme, Alphanumeric, American Dream, and being the buyer/manager of Nort/Recon sneaker/streetwear boutique. Spencer has been known for his style, hard work, and creativity on and off the board from a very young age.

In 2014 we partnered with our long time friends Stevie Williams, Marcus Mcbride to form the corporation. We have dedicated all of our lives to skateboarding and our designs and team reflect that. Each piece has been carefully selected, designed, created, and crafted to tell our story of our love of skateboarding.

We have pieces for all budgets, take a look at our 'Standard Collection' for entry level pricing. Shop in our 'Lux Collection' for precious metals and diamonds. Our entry level into the 'Lux Collection' is .925 sterling silver. Moving up to 10k and 14k solid gold. Next level, starting with VS diamonds and moving to VVS diamonds, our diamonds are very special. The quality for the price are some of the best in the game. Do you have the budget for solid 18k gold or even 22k no problem, do you have to budget for flawless diamonds, no problem.

We can make any of our solid gold 'Lux Collection' pieces with any color gold and any color diamonds. Yellow, Blue, Black, let's talk... send us an email elsenornewyork@gmail.com.

Grillz are the same as any of 'Lux Collection' pieces, there are many options with the quality and color of gold, and the quality, size, quantity, and color of the diamonds. We do not use anything less than VS quality diamonds for all of our diamond pieces. Get creative with a drawing or send us an inspiration shot of a grill you want or want it to be like, and we can give you a quote.

If you do not see what you want, or have a special request? We also make your ideas come to life with custom name pieces, original designs, engagement rings, and wedding bands. 

Thank you for supporting a retired pro-skater, independently owned and operated business.


Email: elsenornewyork@gmail.com Tel: (646) 691-4620


Official PayPal Seal

We gladly accept Visa, MasterCard, American Express, Discover, or regular account payments all through PayPal. We also accept E-Checks through PayPal, but do not ship your order until your payment has cleared. 



Once your order is ready to be shipped, you will receive an email or text from us with updates and tracking information.

Please note, due to the ongoing impacts of the pandemic and other unforeseen circumstances shipping carriers are experiencing delays and may require more time to have your packages delivered due to overwhelming volume with limited transportation availability.

Shipping costs are for domestic orders under $89 and international delivery. Domestic orders over $89 have free shipping. We ship USPS Priority Mail for domestic and UPS for international. 

Orders shipped outside of the U.S. are subject to regular customs duties and fees levied by the destination country. 日本のお客様、名前と住所はローマ字でおねがいします
Items shipped via USPS Priority Mail includes up to $50 of insurance.  

International orders are usually shipped via UPS International unless another service is required by the customer. 
Please let us know if you require a different shipping service than UPS, additional fees will be applied. Tracking information is automatically sent to the email or phone number used when placing your order, and another email when your package has been processed and is ready to ship out.

*Please note: Tracking information for International orders may be limited once the package has left the United States as couriers may vary.

Tracking updates are available through the USPS website and is limited to the information provided by USPS. We are not responsible for lost, missing or stolen packages. Customers are responsible for providing the correct shipping information prior to submitting an order.

For U.S. Orders: Please allow 2 - 4 business days for order processing and verification plus 5 - 10 business days for delivery.

For International Orders: Please allow up to 3 - 5 weeks for your order to arrive. Delivery time can vary due to the destination and customs processing.

Business days are Monday through Friday and do not include Saturdays, Sundays or holidays. 

Occasionally there may be delays with your order during special releases, holidays, and promotions.

For questions about product, custom pieces, and orders email elsenornewyork@gmail.com

Orders are eligible to be returned / exchanged within 10 days of delivery date with prior communication by contacting us at elsenornewyork@gmail.com. 

Please provide your reason for return/exchange and order information including: 
Full Name, Email / Phone Number used for Order, Order Number (i.e. Order #4111) 

Items must be in new, unused and sellable condition with original packaging to be accepted for return/exchange. Accessories, bags, gift cards, skate decks, stickers and footwear are FINAL SALE.

All sale items, flash sales, discounted and promotional merchandise including but not limited to mystery boxes and sales in which any discount/promo codes are used are FINAL SALE.

Final Sale items are not eligible to be returned or exchanged.

We will not accept any returned merchandise without prior written communication. Orders sent back without prior communication will not be processed for return or exchange and will be at the customer's expense. Customers are responsible for any and all return shipping costs. All shipping costs are non-refundable, along with any fees that PayPal may apply. Please include a copy/printout of the shipping confirmation email that was sent with your original purchase when returning your item.

International orders: We are not responsible for any custom fees that your country may charge you for your order. If the custom fee is not paid, and your order is returned, we are not responsible for any refunds.

Orders cannot be modified or canceled once it has been shipped.

We do not honor price adjustments or price matching.

Please do not DM/message us on any social media platforms about order inquires, we will direct you to our email: elsenornewyork@gmail.com

For questions about products, custom orders, and orders, please email: elsenornewyork@gmail.com


Our releases are available with limited stock quantities. We do not usually restock or reorder t-shirts, hats, bags, or durags.

Once the product is listed as "Sold Out", inventory is no longer available for purchase on that item.

Launch times for new products and promotions is usually at 8AM or 12AM (HST) Hawaiian Standard Time.

To keep up-to-date with our releases and team, Follow @ElSenorNewYork on Instagram, Twitter, Youtube, and Facebook.



If you have further questions or if there’s anything our team can do to assist you, please contact us through our email: elsenornewyork@gmail.com

For inquiries regarding an order, please email elsenornewyork@gmail.com be sure to provide your order information - Full Name, Email / Phone Number used for Order, Order Number (i.e. Order #4111) - so we can assist you accordingly.



El Señor New York

901 Waiaka Rd. #B

Honolulu, Hi. 96826